Welcome to my site on How to Send Mass Emails.
How To Send Mass Mailings That Get Not Only Noticed, But Opened & Read!
I was recently asked by a client to review a series of 7 postcards that were mailed as a marketing sequence to property owners who may want to sell their building. It was a total flop and my client had no clue why.
After I spent considerable time with many top marketing guru’s discussing what went wrong, I discovered there are 7 key elements that should be included in every marketing piece. They are:
- HEADLINE Yes, you read correctly, your marketing piece needs a headline. Not just any old headline but a headline that suggests a solution to a problem. You want a big, bold, exciting promise! Put this headline in big, bold print at the top of your piece. If the reader resonates with your headline, he/she will keep reading.
- TESTIMONIALS Testimonials are generally always missing from commercial real estate marketing pieces and yet it is so easy to include them. Go get 2-3 testimonials today! For example if you are trying to lease an office building, go get a handful of the happiest tenants to give you a raving testimonial pertaining to the benefits they have experienced as a tenant in the building. Be sure they give you permission to use them in print and don’t forget to include their full name.
- BENEFITS This is probably the hardest thing to put in print. All your prospect really cares about is: “what’s in it for me?” Most agents/brokers only list property features; this is far less valuable then identifying and listing benefit. Put the benefits to your reader in a bullet format, it’s easier to read and remember this way.
- UPS Unique Selling Proposition; or, Why should I choose you vs. any other option available to me? Ask yourself: What’s unique about me? Why hire me? Do you have a better track record? Do you produce results faster then your competition? Are you an attorney by education and thus can better understand the mumbo jumbo of leases and contracts more easily? Figure it out and then find a way to put it in language it so it resonates with the reader.
- STYLE Don’t be afraid to put emotion into your piece. Write your piece as if you are having a conversation with a friend. Don’t make the mistake of being too stiff or formal; this is usually just plain boring-reading must be fun.
- OFFER OR CALL TO ACTION The biggest mistake most make is no deadline date to respond by. How can you possibly expect an immediate response unless you tell them if they don’t they will lose the opportunity. Or, another way to handle this is to make an offer with a drop- dead date. Express a fear of loss if they don’t act quickly.
- GUARANTEE I can hear you now – “how in the heck do I do this?” One example a client of mine uses is: “If a tenant I put in your property (and get paid a commission for doing so) leaves within the first 12 months, I will replace the tenant and no additional fee will be due.” Get creative with this step but don’t neglect to include it.
So the next time you develop a marketing piece for your business, go through this 7-point checklist and you’ll greatly increase your chances for success.
Also, an added bonus for learning how to do this is when you have a prospect and you let them know that not only do you have a unique 7-step marketing campaign but you also have a 7-step process each marketing strategy in your campaign goes through; do you think you’ll stand out? You better bet your bottom dollar you will.
Oh, I don’t want to forget to let you know how to get your piece noticed to begin with, after all you have to get it past the gatekeeper. Remember step #1 – the headline? The one where you are suggesting a solution to their problem? Just stick the headline on the front of the envelope and it will get noticed all right. Or, in the case of an email – in the subject line. A postcard – in big bold letters on the front. A voice mail – state the headline as a verbal message.
The gatekeeper won’t want to be responsible for neglecting to allow her boss to have a solution to a problem, would she? Your piece will get noticed if you follow this 7-step strategy.
Have fun with this, it works!
Cindy Saxman Spivack, Founder and President of Business Coaching Gym, Inc. and Commercial hReal Estate Success, teaches Commercial Real Estate Professionals 7 Key Strategies for building an enormously successful commercial real estate business in 12 monts or less. For free how-to-articles and powerful lead generation and time management tips go to
Cindy’s website at www.commercialREsuccess.com or email her at cindy@businesscoachinggym.com
Learn more about the mass email marketing for better campagin online at home.
Mass Email Marketing Campaign
You have to launch mass email marketing campaigns carefully because they can lead you into trouble. You can be a victim of spam therefore you should know the difference between spam and bulk emailing. Spam is an email which is sent to a large number of people without their permission. There are strict laws against spam in most of the countries moreover people do complaint about such emails to the authorities. So it is better not to take chance because everything is possible in this age. Here are some useful tips to launch a safe mass email marketing campaign.
1. You should send emails to your email contacts when they request for information. You can complete this process by designing a check box on your website or advertisement banner and ask the visitor to check it to receive detailed email about your products and services.
2. The content of your email message should be concise and to the point because most of the people don’t like to read long email messages. Your concise email would not take enough time and space of your readers’ mail box.
3. You should not send email messages with attachments because they take up more space. Moreover people don’t like to open emails with attachments due to security risks.
4. Always send mass email marketing messages in html format because they provide more flexibility in creating visually appealing email.
5. You should provide working links in your emails because broken links will have bad impact on your reader.
6. You should try to personalize your email message for each email contact by addressing the recipient.
7. You should email to your focused group of people for better response because it can vary from group to group.
8. You should try to email your own and your friends’ contact lists in the targeted area. If you buy email contact lists from third parties then most of the email addresses might be out of your targeted area. It is also possible that your email would be termed as spam.
9. Give attractive and meaningful subject line to your email message to inspire your reader to open the message.
Mass email marketing is a cost effective way of marketing your business. It depends on your strategies that how will you use it because if you use it in positive way then it will bring good results. It is a tool like a knife and its use is in the hands of the marketers. You can be on the safe list by adopting above tips and guidelines.
Khurram Zaveri is a well-known Internet Marketing expert who runs Spryka Inc, a specialized email marketing firm that produces and markets quality email marketing software
More info about strategies for emails subscribers here.
What Should Be the Strategies to Maintain and Grow an Email Subscribers List?
Email marketing for any product requires a lot of effort. The first step is to establish a good email subscribers list. Only after it has been established you can start to try and grow it as well as taking measures to maintain it. There are many strategies that you opt for but while doing so, you should be aware that there are possibilities that you might lose some of your subscribers because of the sudden changes before you start gaining a lot more subscribers. The main aspect of your strategy should be to make sure that you have enough methods to keep adding customers even if you lose a few.
The best tactic that one can use to maintain as well as to grow an email subscribers list is by introducing a free item on registration. It could be a simple coupon offering a discount or a registration for a free download. Sign up forms can be used at almost all parts of the website to make sure that the visitor is added to your growing list. You should also give them the option of being able to opt out of the list if and when they choose to. Making things simple for the customer along with exciting offers will keep them interested and you will see a huge increase in the subscribers. The main strategy that the marketer should know is that you should keep the subscribers engaged at all times but should not smother them. You should send them offers and options at regular intervals but you should not overdo it as the subscriber might get bored or even lose interest.
Another amazing strategy that is being employed all over the world is to conduct online events as well as contests that are exciting for the customers. The main thing here is that you should make it interesting enough for the customer to want to sign up and become a subscriber. When they are interested in your product and want to be a part of your event or contest, they easily trade their email id and thus you have a new subscriber. Another way to gain subscribers is to become really active in the social networking sites. Social marketing strategies and email marketing strategies go hand in hand and when you push your brand in the social networks, it gains more popularity and you gain more subscribers. Using Facebook and Twitter is a great way of maintaining and growing your email subscription list.
To Learn the Secrets of Email Marketing Download Ebook on “Methods of Email Marketing” For Free by Email Marketing Gold.
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